Alliance Air (formerly Air India Regional) is a wholly-owned subsidiary of AIAHL (AI Assets Holding Ltd.) which is a special purpose vehicle formed by the Government of India after the disinvestment of Air India Limited. It was founded in April 1996 as a wholly-owned subsidiary of Indian Airlines (later merged with Air India in 2011 and remained a subsidiary till 2022) and mainly operates domestic routes as part of the government's Regional Connectivity Scheme. Government of India notified Alliance Air as Designated Indian Flag Carrier.

As our logo suggest Connecting India is what defines us as an airline. Connecting interior points to metros, adding virgin territories to our network, developing new markets increasing business, tourism and travel to Tier-2, Tier-3 cities. Unique routes, Unique destinations and overcoming unique challenges is what makes us who we are as an airline. Connecting uncharted territories like Bareilly, Kullu, Shimla, Shillong, Aizawl, Bikaner, Passighat are just some of the examples of places where Alliance Air uniquely reached first. Constant drive and passion to expand our aviation network to remotest places like Jagdalpur, Jharsuguda, Agatti in Lakshwadeep, etc are just few of the examples.